Digital Marketing in the Spotlight: What is new, what are your obligations?

In 2018 and 2019, Data Protection Authorities in Europe including the Information Commissioner Office (ICO) have launched several initiatives around digital advertising with far-reaching consequences for all organisations.

The regulatory focus on Real-Time Bidding and AdTech with the introduction of new rules around the collection of consent for cookies and other tracking technologies confirm a shift of landscape for targeted advertising activities, not only for advertisers but also for publishers (i.e. website editors).

Today, most organisations have some form of digital advertising activities and work, to some extent, with advertisers. Very few organisations are able to conduct their own digital advertising campaigns from A to Z. In this webinar, we will present and summarise in plain language the practical consequences for organisations using digital advertising. Any organisation involved in digital advertising is accountable for the online targeting solution they use. A website editor is not only responsible for designing a compliant cookie banner, but also to select a compliant advertising provider for their targeted advertising.